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Quote Sandler Training has effectively provided a system of going through the sales process efficiently. Since starting with Sandler, our new business sales have increased by 25% and our sales prospecting cycle time has shortened. I would recommend Sandler to anyone serious about growing their business and having a true professional sales force. Quote

Tim Zeigler, Director of Marketing & Sales, Die-Tech, Inc.

Sales Techniques and Sales Process - Why Both are Important

The Difference Between Sales Process and Sales Technique


A sales process is very different from sales techniques. The sales process:
• Is a “scientific” approach
• Is a step-by-step methodology that applies to every sales circumstance
• Can be used as easily by the highest generating sales person as the least productive person on your sales team
• Is a consistent practice that rarely changes

Of all the sales methods available, the Sandler process is widely recognized as one of the strongest and most progressive since it emphasizes "qualifying hard" and "closing easy".

Conversely, sales techniques are more like tools. Sales techniques:

• Are subjective, situational, and personality-driven
• Are tools, not stand alone processes
• Are flexible and adaptable depending on the situation and the salesperson
• Are interchangeable “devices” that are at your disposal

When the proper techniques are applied in conjunction with a solid sales process your sales team's performance can be boosted dramatically.

Examples of Different Sales Techniques


At Sandler we adopt different types of sales techniques to help you help your prospect make an accelerated informed decision.

Here are two examples:

• Switch Roles - putting on the consultant hat.

If the sales process appears to be at an impasse, you can develop a closer rapport with the prospect by switching from the role of salesperson to consultant. By using an obvious verbal prompt you can interchange your role. An example of the verbal prompt could be "Susan, let me take off my salesperson hat for a minute and put on my consultant hat instead..." If the prospect views you in a helpful, unbiased manner, rather than a sales mode, there is a greater likelihood of responding to your questions and suggestions.

• Asking presumptive questions.

Presumptive questions are questions that make the assumption that an event has already taken place when in fact it has yet to occur. Attorneys use this technique effectively and so can you. Here is a type of presumptive question: "When your current service provider reviewed your system availability and analyzed the causes of your downtime were you satisfied with the results?” In this scenario it is known that the current service provider is NOT providing this type of review. You bring this deficiency to the forefront without directly criticizing the competitor.

Perfecting the art of layering powerful sales techniques onto a proven selling process requires hours of hands-on reinforcement training that you and your team can use for success. That's how Sandler Training can help.

Sandler Training is recognized as the sales development leader in the Piedmont Triad. Still, we're not for everyone. Let's find out together. We invite you to pick up the phone and call us at (336) 884-1348. The call won't cost you a dime and together we'll be able to quickly figure out if it even makes sense for us to meet to talk about sales techniques. Sound fair? (336) 884-1348.