You own your company, and whether you employ five people or fifteen, as the leader of the company you are the one person that is most responsible for all leadership functions within the organization, including revenue production.
Surprisingly, or maybe not, sales gets the least amount of attention within a company. Why? Because most of the business owners we talk to have a strong preference to perform the work they are technically trained to do. They are often not comfortable with the process of acquiring the work or managing the people they hire to acquire the work - Sales.
In many instances, owners defer to the salesperson and their process.What they often learn the hard way is the salesperson has no process. Plenty of personality, but no process. Therefore fewer sales than expected are delivered.
If you decide to attend this symposium, you are going to walk away with eight specific strategies that you can implement and use in 2019. There are no magic pills. As with anything, it will take effort to adhere to the process and build a culture of sales within your company.
It's up to you.