A brand new client of ours says "I wish I had strong salespeople selling for us. What's the secret?"
Change the sales culture YOU put in place.
Do what the Fortune 500 Companies do: not only write out a detailed job description, but write IN exactly who fits the bill. All of the "Must Have's" and "Should Have's" that the job requires.
Remember to include "ATTITUDE" - traits the ideal candidate needs to have. For example, "Doesn't externalize failures but takes responsibility for the problem".
The tighter your description, the better shot you have of finding a good, strong match. Hire to fit the job, not the other way around.
Are You Ready?